Stop Writing Ads For People Who Want To Buy From You.
They're 3% of your market. The other 97% don't even know you exist yet... and they're up to 30x cheaper to reach. Get 4 done-for-you unaware ads built to crack that 97% open, so your costs drop instead of climb, for less than a mediocre steak.
Real campaign data: $26 cost-per-result on unaware ads... vs the $160 standard prospecting was eating.
↑ what unaware native ads actually look like in-feed
You're Fishing In The Smallest Pond.
Let me say something most ad "experts" will never admit to your face.
Almost every ad you've ever written targets people who ALREADY know they have a problem.
People searching for the solution.
People comparing you to competitors.
People who are "ready to buy."
And on paper… that makes sense.
Why WOULDN'T you talk to the folks waving cash in the air?
Here's why.
Because that pond? It's tiny.
It's crowded.
And every other brand in your space is dumping their entire budget into the same three feet of water.
So your clicks get more expensive.
Your costs creep up.
And "scaling" starts to feel like shoving a boulder up a hill… while the hill keeps getting steeper.
Sound familiar?
The People Actively Searching For You Are The Smallest Slice Of Your Market.
We're talking maybe 3%.
The other 97%?
They have NO idea they need you yet.
They're not searching.
They're not comparing.
They're just… scrolling.
Half-zoned-out, thumb on autopilot, watching their cousin's gender reveal for the fourth time.
And THAT is where the actual money lives.
Not in the 3% everyone's clawing over…
But in the giant, untouched 97% that nobody's even talking to.
It's the biggest audience pool on the entire internet.
And almost no brand knows how to tap it.
The 5 levels of buyer awareness
Everyone else bids on levels 3-5. That's the 3%. Level 1 is pure unaware territory. Level 2 has some overlap: the structure of the ad is similar, but the opening is completely different. An unaware ad never names the problem first.
Problem-Aware & Solution-Aware Ads
You're writing ads for people who already know they have the problem. That's the 3%. Everyone else in your space is doing the exact same thing: bidding on the same sliver of the market.
- Audience is tiny. 3% of your market at best
- Every competitor is fishing the same pond
- CPMs and CPLs keep climbing as it gets more crowded
- Scaling feels like a ceiling, not a ramp
Unaware Ads
You're talking to people who don't know they have the problem yet. That's the other 97%. Nobody's competing there. The ad stops them with curiosity before they even know why they clicked.
- Reaches 97% of the market your competitors ignore
- Less competition means lower CPMs
- CPL drops as you push more spend in
- Scales because the audience pool is massive
You get the idea. Now let the data prove it.
4 custom unaware ads, written for your brand, ready to run. If they're not better than what you'd write yourself: full refund, keep the ads anyway.
Get 4 Custom Unaware Ads for $37 →You Don't Lead With The Problem. You Lead With Curiosity.
This is the whole secret behind something called an unaware ad.
An unaware ad doesn't scream "HEY, DO YOU HAVE THIS PROBLEM?!"
(Because they don't think they do… so they scroll right past.)
Instead, it stops them cold with something they can't NOT look at.
Picture a regular person, mid-scroll, sipping their iced coffee…
And they see a bloody finger. A weird private screenshot. WTF imagery.
And BAM, they see a line like:
"Scientists are baffled why the Amish almost never get joint pain."
That person doesn't think they have joint pain.
They weren't searching for it.
But suddenly… they're stopping. They're wondering.
THAT'S the game.
High curiosity. Low-to-medium relevance.
Hook them with curiosity first… then reveal a problem they didn't know they had… then connect it to your product.
It's like a magic trick. Except the rabbit is your prospect's credit card.
Now, you're probably thinking: "But my buyer needs to know what they're actually buying."
They will.
The curiosity hook just gets them to STOP. Once they're reading, the ad walks them from "huh?"… to the problem… to your product.
Same as every ad you've ever run.
Except now you've got their attention instead of their scroll-thumb.
When You Crack The Unaware Market, Three Things Happen.
Your clicks get CHEAPER.
You're not bidding against every other brand in the crowded pond. You're talking to people nobody else is even trying to reach.
Your audience gets MASSIVE.
Unaware is the 97%. Aware is the 3%. You just opened a door to a room that's roughly 30 times bigger.
You can actually SCALE.
The brands who figure this out don't get stuck at a ceiling. They push spend into six figures… because the pool is finally big enough to swim in.
Data company
Supplement brand
Roofing company
Three accounts I've run. Same result.
Real campaign data: Unaware Ads vs standard prospecting campaigns.
Your numbers will vary. What I control is the copy that stops the scroll.
I Found This On An Ad That Looked Like Somebody's Mom Made It.
Quick story, because it's the reason this whole thing exists.
I'm Noah, and I almost ignored the ad that changed how I write.
I already knew native-style ads were a thing. The ones that look like a normal post instead of an ad.
I just always figured they had their little place and that was it. Nice for engagement, not a real driver in the account.
Then I was working on a portable water filter company, and one of the ads made me rethink all of that.
It didn't look like an ad at all. It looked like somebody's mom posted a photo straight off her iPhone.
The opening line was nothing special. Honestly it read like someone had a couple beers and typed out a random Facebook post.
By every rule I knew, the polished ads should've buried it.
Instead the engagement went nuts.
People were actually talking in the comments, and it was pulling traffic to the site like crazy.
Here's the part that messed with my head though.
At first it wasn't converting, so I figured that was that. Just a fun little engagement ad, nothing more.
Then the sales started trickling in.
And the cost per conversion came in way lower than the bottom-of-funnel ads. All that "buy now, here's the product" stuff everybody runs.
This ugly homemade-looking post was quietly beating the polished ones, and I couldn't let it go.
So I got obsessed.
I pulled the ad apart and went back through a pile of old direct-response stuff, and the awareness-ladder idea from Eugene Schwartz finally clicked in a way it never had before.
The ad worked because it was talking to people who didn't even know they needed a water filter yet.
The 97% nobody else was bidding on.
It looked like content, so it slipped right past the part of your brain that scrolls past ads.
That was the whole trick.
The native format wasn't a sideshow. Done right, it was the biggest lever in the account.
After that I started building these on purpose instead of stumbling into them.
That's the honest story. No guru origin myth.
Just an ugly water filter ad that beat the pretty ones, and me being too stubborn to stop until I knew why.
The Oldest Move In The Entire Playbook.
This isn't some shiny TikTok trick cooked up last Tuesday. The biggest campaigns in history ran on this exact format.
"They laughed when I sat down at the piano… but when I started to play." Nobody reading it wanted piano lessons. It became the most famous ad ever written.
Ran a little story about "two young men" for 25 years straight. Pulled in over $2 BILLION in subscriptions. It never once named a problem.
Straight-up invented the diamond engagement ring out of thin air. Before their ads, it wasn't even a thing.
Literally made up the word "halitosis" so you'd start worrying about breath you'd never thought about once in your life.
Today, ads built on this exact format quietly rack up 20… 30 million views… while looking like regular content the entire time.
Four Core Types. Each One Works A Different Lever In Your Prospect's Brain.
These are HARD AS HELL to write. Which is exactly why your competitors don't run them. And exactly why there's so much money in them.
Straddle Ads
Blend a weird question with something broadly relatable. They stop without feeling "sold to."
Symptom Ads
Take something they think is totally normal and reframe it as a sign of a bigger problem. This is where the magic lives.
Worldview Ads
Tap into something they already feel deep in their gut: their fears, suspicions, "the system is rigged" energy. Then flip it toward your product.
Story Ads
Open with a punch to the gut, crack open a loop they NEED closed, and read like actual content instead of an ad.
Here's What Actually Happens When You Hand Me a Brief.
I don't go to the Facebook ad library and swipe your competitor's ad.
I don't ask ChatGPT to write something "in the style of Eugene Schwartz."
I don't even start with the headline.
I start by building psychological weaponry.
Most copywriters poke around Google for 30 minutes, skim a few reviews, and call it "research."
I go hunting.
For the exact words that slip past your market's mental defenses.
I dig through:
- Reddit threads where your buyers confess the fears they'd never say out loud
- Amazon and Trustpilot reviews where they admit what actually made them buy
- Facebook groups where they trade the struggles — and the failed fixes — nobody else hears
- Google searches and YouTube comments that leak the desires they don't even have words for yet
Then I take what I find.
And I build 4 ads around the stuff your market is already thinking… but nobody's saying back to them.
That's why these stop the scroll.
Not clever wordplay. Not a swiped template.
Just your buyer's own brain… handed back to them in an ad.
"Be honest. Is this just ChatGPT with extra steps?"
Fair question.
At $37, I'd be squinting too.
So let me save you the experiment.
Open ChatGPT right now. Ask it for a Facebook ad for whatever you sell.
Go ahead. I'll wait.
You'll get back some version of "Struggling with [problem]? Here's the fix."
Maybe a fire emoji bolted on for flavor.
Maybe a brave little "stop scrolling."
That's a problem-aware ad. It leads with the problem.
Which is the one move an unaware ad is built to never make.
And look, it's not the robot's fault.
It's doing exactly what it was designed to do… handing you the average of every ad ever written.
The average ad leads with the problem. So that's what falls out.
The crowded pond. On tap. 24/7.
What you're paying me for is the off-angle.
The line nobody else in your market is dumb enough or smart enough to run.
You don't get that from a thing engineered to guess the most likely next word. By definition, "most likely" is where everyone already is.
But here's the part the robot can't fake even if you begged it…
I don't guess what your buyers are thinking. I go dig it up.
Real Reddit confessions. Actual Trustpilot reviews. The comment sections where your market accidentally says the quiet part out loud.
Ask ChatGPT to do that, and it'll cheerfully invent a customer who doesn't exist… and feed you their imaginary words.
It's $37 because I've written enough of these that the process is fast.
Not because a machine phoned it in.
You're paying for the four angles I pick… and the real language I find to fill them.
Not the typing.
So run the test.
Then come back.
Here are some emails from happy people.
Everything done for you
You brief me.
I write the ads.
You run them.
No copywriting. No guessing what "unaware" even means for your market. No staring at a blank doc at midnight. You tell me what you sell. I handle everything else.
- 4 ads written from scratch for your brand
- One of each type: Straddle, Symptom, Worldview, Story
- Static format: blends like organic, not like an ad
- Built around your specific market and mechanism
- Direct-response copy that stops cold scrollers dead
- Ready to drop into Meta Ads Manager
4 Custom Unaware Ads. Written For Your Brand.
Not templates. Not swipe files. Not some generic "fill in the blank" garbage you've gotta reverse-engineer at 11pm.
4 ads. Written from scratch. For YOUR brand.
Using YOUR product, YOUR market, and the angles most likely to stop your specific 97% dead in their tracks.
You hand me the basics about what you sell.
I hand you 4 ready-to-run unaware ads, built as static images.
(Static blends in like organic content. Video screams "I'M AN AD.")
You drop them into your ad account…
And you start fishing in the pond nobody else is touching.
You send a quick brief
Five minutes. Your product, your market, the one problem you solve. That's all I need to build the right angles for your specific audience.
I write 4 ads from scratch
One of each type: Straddle, Symptom, Worldview, Story. Built around your product and your market. Not a template with your name swapped in.
You run them
Static image format, ready for Meta. Drop them in. Let the data talk. The unaware pool is 30x bigger than what you're fishing now.
What you get
01
4 Custom Unaware Ads
One of each type: Straddle, Symptom, Worldview, Story. Written from scratch for your brand. Static image format, ready to drop into Meta.
- Hook + full ad copy for each
- 1 custom image per ad
- Built around your specific market
- Delivered as a Google Doc
- Ready to run within 48 hours
Bonus — included free
02
Market Psychology Report
The complete mental map of your market. The fears they won't say out loud, the desires driving their decisions, the language they actually use.
- Built from real Reddit, reviews + comments
- Not a template — specific to your niche
- The research that powers the ads
No fake slash-through prices. No "normally worth $1,000" theater.
I'd rather prove this works for you for the price of a burrito than try to talk you into something expensive while you're still skeptical.
14-day refund. Keep the ads either way. I'm not going to fight you over $37.
The "Keep The Ads Anyway" Guarantee
Read them. Run them. If you genuinely think they're worse than what you'd have written yourself — email me within 14 days. Full refund. And you keep all 4 ads regardless.
I'd rather give you your $37 back than argue with you about $37. If they're not worth more than a burrito to you, I don't want the money.
Is This A Fit?
This is for you if...
You're a founder, media buyer, or marketer running paid ads for an ecom brand or B2B offer.
Your CPMs keep climbing and the audience feels maxed out.
Every ad you've written leads with the problem — and so does every competitor's.
You want to reach buyers your competitors don't even know exist.
This isn't for you if...
You don't run paid traffic. There's nothing for these ads to point to.
You think your tiny "ready to buy" pond is plenty. It's not, but you do you.
You want a novel for $37. It's 4 ads, friend. Don't be greedy.
FAQ
Questions people ask before they buy.
It's $37 because we're not billing you for a "strategy session" and three rounds of revisions over six weeks. You get 4 custom ads written by someone who actually knows direct response. The price is low because the process is dialed in. Not because the work is cheap.
No templates. We look at your specific brand, your product, and your customer. Then we write 4 ads from scratch that speak to the people who don't even know they need what you sell yet. If we were filling in blanks, you'd be able to tell. And so would your audience.
5 to 7 business days. That's not a "we'll get to it eventually" estimate. That's the actual window. You'll get a Google Doc in your inbox with all 4 ads ready to go.
You get a Google Doc with 4 complete Facebook and Instagram ads. Primary text, headline, description. All written and organized so you can copy, paste, and launch. No decoding required.
Then you get your money back — within 14 days, no interrogation — and you keep the ads anyway. I'd rather eat the $37 than have you feel burned. That said, most people's reaction isn't "I want a refund." It's "oh… this is what my ads were supposed to look like."
If you sell a product or service that solves a real problem, yes. The whole point of unaware ads is reaching people who don't know they have the problem yet. That works whether you're selling skincare, coaching, software, supplements, or damn near anything else.
97% of your market isn't sitting around searching for your product right now. They don't know they need it. So if you only run ads targeting the 3% who already "get it," you're fighting over scraps with every competitor in your space. Unaware ads open up the other 97%. That's where the real growth is.
Facebook and Instagram. The ads are written for paid social, where unaware audiences actually live. These aren't Google search ads or SEO blog posts. They're built to stop the scroll and pull in people who weren't looking for you yet.
The Pond's Right There. Nobody's Fishing It.
You can keep crowding into the same 3% of the market as everyone else…
Watching your ad costs climb and calling it "the cost of doing business."
Or…
For less than what you'd tip a waiter on a date you'll forget…
You can grab 4 done-for-you unaware ads…
And start talking to the 97% that nobody else has the guts to.
I'm handing you the rod for 37 dollars.
You're one $37 test away from the most lucrative audience pool of your life.